The project

Kustom Sports, a Spanish ski brand, wanted to leave its rather basic ski graphics behind. The answer came from one of Argentina’s most striking landscapes: Talampaya National Park.

Its red rock walls are all curves and movement, much like a skier on the way down. Those lines run the length of the ski, and the warm tones of the park’s clay soil stay on, for contrast against the snow.

Wind took millions of years to shape Talampaya. A skier needs one run.