RASTRO < Back
Glowing lines crossing like neurons on a dark green field

Signage + brand identity

2023

Strategy, art direction, brand identity & signage

For Node Garraf

Polígons Garraf

The project

The Garraf region has 22 industrial estates and, until now, nothing graphic to tie them together. Each one read as a separate polygon, not as part of a whole.

Node Garraf, the public-private company that owns them, wanted to change that and look more forward-thinking. The answer was an identity built around signage: one system that groups the estates, so they can be promoted together to new clients and investors, and win the support of the town councils.

The 22 estates on the map of Garraf, Barcelona and Spain
Environment, technology and business
Logo reductions and safe area
Altone and Prompt, the typefaces
Colour palette: the old, the new, the sea and the land
Ground for growth.
The neuron concept in three steps
Billboard on a blue facade
Stationery and brochure
Work jacket with the brandmark, wind turbines behind
Signal system: type and arrows on the grid
Industry pictogram
Service pictograms
Totem signs, technical drawings
Board signs, technical drawings
The sign family next to a truck
Directory board at human scale
Thanks!