Emotional Events
A full rebrand for live entertainment, built as one flexible visual system.
Identity, built in place.
(About)
I'm Robertino Masucci, an art director and architect. Over ten years between Argentina, the US and Europe, I've learned that a brand lives far beyond the screen: on stages, streets, stores and walls. I design for all of them, from the first sketch to the final print. RASTRO is the way I work and the place where my projects belong. It means trace in Spanish: the mark something leaves behind. Every project should leave its own.
View moreSelected work
2023–2026
Bakcell Retail System, with Saffron
A telecom brand made clear, flexible and recognizable in space.
Conciertos de la Muralla
Heritage, history and live music, with an identity that echoes off the medieval wall.
Polígons Garraf
Ground for growth: a contemporary identity for an industry that keeps moving forward.
Talampaya Skis
The curves of a canyon, turned into graphics that move like a skier.